When selling a vacant home, it is a no-brainer to stage the home. However, it is very costly to do so. The industry-leading alternative is Virtual Staging. It helps the potential buyers envision what the home could look like with modern trendy furniture inside. Virtual staging helps present the home in its best possible light for the least amount of money.
It is a fairly new process in the industry, and many people still don’t know about it in 2022. Real Estate Agents are not only using it as a way to help market the property but are also using it to sell their services. Many of our clients use it to show that they are innovative with their marketing. As you can see, there are many, many benefits to Virtual Staging. So let’s make sure that you don’t get in legal trouble.
Disclose THE TRUTH
If you are not careful, you can get into legal trouble. We will review the steps to prevent that and help you successfully use virtual staging to sell your listing.
- Disclose in the description of your listing about the virtual staging.
- Upload the non-staged photos.
- Don’t use virtual staging to hide cracks or other imperfections in the home.
- Make realistic images. For example, don’t put a bed where the front door is.
- Don’t put tiny furniture; put life-size furniture.
Article 12 of the Code requires that REALTORS® “be honest and truthful in their real estate communications and . . . present a true picture in their advertising, marketing, and other representations.”
Virtual staging has been possible for many years, but it has recently become affordable. The average price for virtual staging ranges from $60-$150 per image. We offer it for only $49. If you have any questions, don’t hesitate to contact us at revepix.
Also, check out our guide on Virtual Staging vs Real Staging to discover the distinctions between the two and make an informed decision.